Ad project, part three: Research and ideas
I have confirmed the decision I made in my last post, I will be doing a mask advert. During my research, I have been looking at various Instagram accounts such as @izzydesignideas or @thewilsonwings which give design tips and resources. While designing my ad I struggled with the layout design, until I came across this post:
I believe I won't have as many elements in my design, so I will be ignoring the "many small" part. Thanks to this Instagram account I have discovered many other resources that I will be using, such as Fontjoy or Contrast Checker. Thanks to this first page I have decided I will be using the next three fonts;
Roboto condensed for the title
Anton for the medium-sized
Puritan for the general text
For the colours, I was indecisive between two different palettes. The first one has the colours that the NHS uses, which are light blue for the background, yellow for the title and white for the text:
The second palette is from the coronavirus advice posters I found while I did the research for my first post. Its background is yellow and the letters are navy blue:
Palette 1:
Palette 2:
According to the page, the first palette isn't as visually comfortable because of the lack of minimum contrast and enhance contrast, but the second palette is not as suitable for colourblind people. Because of these factors, I believe that the most suitable colour range is the second one.
All of them accesed the 14/10/2020
Fontjoy for font pairing
Okay good research on colour and font well done
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