Ad project, part four : ideas and planning

 According to my research and as a quick recap, these are the main points I have made:

• I am going to use a palette that includes dark blue and bright yellow
• I will be using a strong, sans serif font for the title and readable rounded fonts for the texts and slogans ( Champion gothic and Gilroy or Roboto and Anton)
• I need a title, a slogan and a small text, as well as the main photo or big element

I really like the ideas I had for my first sample add such as the use of the stock image and the slogan, so I will be basing my definitive ad on the elements of the first one. For this, I have decided to draw my own illustration of a bear wearing a mask. I will be using a tabloid-sized canvas on Krita ( 279 x 431). This is the color palette and some photos of the drawing process:

The image on the right is the vector lineart of the teddy bear.  This is the image I used as reference: 

This is a screenshot of the full screen of my laptop where I was already colouring the drawing.

And this is the result:

I then downloaded this photo of a mask and edited it so it would fit the bear and make sense, this is the result:

The next part of the process is the slogan or text inside the poster. For this, I did a brainstorm, and these are some of the ideas that I came up with:

• Be like him, wear a mask
• Even he is wearing a mask, why aren't you?
• He wears a mask, do you?
• Be aware, take care
• Take care like the bear

Resources:

Teddy bear reference (accessed the 18/10/20)

Facemask (accessed the 19/10/20)

Blue palette (created the 20/10/2020)